The Discoverer and Founder of Christian Science, Mary Baker Eddy, has announced to the world her concept of The Christian Science Monitor, on page 353 of "The First Church of Christ, Scientist, and Miscellany," where she says: "I have given the name to all the Christian Science periodicals. The first was The Christian Science Journal, designed to put on record the divine Science of Truth; the second I entitled Sentinel, intended to hold guard over Truth, Life, and Love; the third, Der Herold der Christian Science, to proclaim the universal activity and availability of Truth; the next I named Monitor, to spread undivided the Science that operates unspent. The object of the Monitor is to injure no man, but to bless all mankind." Unquestionably this international daily newspaper is fulfilling its mission, as thousands of grateful readers from all parts of the world can testify. It is carrying a blessing into every walk of life, meeting human need with the truth about the affairs of men—civil, commercial, domestic, national, and international. With each issue goes forth a clear statement of Christian Science, completing its full mission. Every department of the Monitor has its own special message to impart, the consideration of which is most instructive and helpful, but it is the mission of this article to emphasize the value and importance of the advertising department and its service to advertisers as well as to the subscribers.
On first acquaintance with The Christian Science Monitor, the writer felt she had interest and time only for the Home Forum and editorial pages, ignoring completely the advertisements and scanning carelessly the other features. As thought expanded, however, to a fuller understanding of the mission of the Monitor as a whole, as "undivided" expression of Principle, it was clearly seen that no part of its message could be so wholly ignored, without a corresponding loss on the part of the subscriber. The advertising from all parts of the world brings a message to each one of its readers and if it is to be understood rightly this branch of the Monitor's activities must be viewed from the standpoint of mutual service, of cooperation and support from each individual subscriber. When each Monitor reader views advertising from the standpoint of mutual service, of giving as well as receiving, there opens up a new field of practical service into which each one may enter to do his share and enjoy thereby a twofold blessing. In view of the large percentage of Monitor space that is devoted to advertisements, this branch of its work is certainly worthy of careful consideration on the part of every reader. Let each subscriber ask himself, "What message do the advertisements bring to me? What is my responsibility in return?"
He who has grasped the healing message of the Monitor, knows that wherever it goes it is revealing the Christ-spirit, which breaks down misunderstandings between men and nations and points untiringly to the solution of all problems according to Principle. Even the most casual observer to-day realizes that the nations are torn with unsolved industrial and commercial problems. Because of the Monitor's powerful influence for good it is needed in the business world as never before.
