Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround By 373 pp. New York: Harper Collins $27.95 (hc)
Organizations that don't change, when the world around them does, expire. To keep breathing, they have to keep moving. No matter how venerable and successful—especially if they're successful—they have to continually renew themselves and adjust to the rhythm of the times. This often requires a cultural shift—an internal, organization-wide transformation that springs from getting back to core values and breaking out of the comfort zone.
Retired chairman of IBM Lou Gerstner drives this message home in Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround. By zeroing in on bottom-line principles that needed to be resuscitated and reaffirmed, he brought a lumbering corporate titan back from the brink of extinction.
