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Continuing The Conversation

Repeat content—why do it?

From the November 2019 issue of The Christian Science Journal


Dear Reader,

“Why was this article repeated? It is a very helpful article that I read in the Monitor as well as an earlier Sentinel this year. Why?”

This reader was referring to “Find balance: Look at the big picture.” She saw it in The Christian Science Monitor’s Christian Science Perspective column and in the Christian Science Sentinel. (It was also published on JSH-Online.com in both the French and the Italian Herald of Christian Science and as the Sentinel’s weekly online topic.) She wants to know why an article would appear more than once. 

Part of the answer is in the question. It is “a very helpful article” on a topic that people are thinking and talking about. If you missed it in one place, you might see it in another. Not all Monitor readers read the Sentinel. Not all print readers access the online content. And Herald readers often request articles that they would like to see in their language. 

Placing an article on various platforms gets content to a wide spectrum of readers, and delivers it in whatever way is most convenient for them. Publishers today are creating content that can migrate from their websites to various social platforms and print products, which then take the story further and deeper. 

As Leader of the Christian Science movement, Mary Baker Eddy used the communication channels available at her time. One of her Christmas sermons, for example, was first delivered in a public hall, then published in the Journal, and then reissued as one of the first pamphlets from The Christian Science Publishing Society. She also selected it for republication in her book Miscellaneous Writings 1883–1896 (see p. 161).

We’re grateful for the variety of channels we have today for making content available to a wide and interested audience—via print, JSH-Online, or social media. Whichever way you receive this content, it is truly God, infinite Mind, who reaches the hungry heart with the message of Christian Science. 

Susan Stark
Managing Editor

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