In 2007, the Christian Science Board of Directors announced in the Journal the introduction of a new program allowing licensing of the Cross and Crown seal. This program is directed toward Christian Science branch churches and societies, Christian Science Reading Rooms, Committees on Publication, and Christian Science organizations at colleges and universities so all of these entities may represent genuine Christian Science services, publications, and products in their local jurisdictions. Through this licensing arrangement, official affiliates of The First Church of Christ, Scientist, have the opportunity to unite with one another in presenting the Cross and Crown as an identifying emblem of the worldwide activities of this Church and to extend the global reach of its mission to "Heal the sick, cleanse the lepers, raise the dead, cast out demons."
The Cross and Crown symbolizes the united focus on healing that branches and church members have with The Mother Church and with each other. This unity is a result of members and branches commiting to practice Jesus' statements that appear in the circular band in the trademark symbol.
While more than 200 branch churches and Reading Rooms have enthusiastically embraced the licensing program, we hope to hear from many more in the months ahead. So far, requests have come from North and South America, Europe, Africa, and Australia. With the granting of these licenses, the Cross and Crown now appears on church and Reading Room building signs, websites, stationery, brochures, and advertising—a presence that not only helps protect the emblem as a legal trademark, but also shows connection between individuals and communities around the world to The Mother Church. Following are two examples:
