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A new/old retail experience—TRANSFORMATION

From the June 2004 issue of The Christian Science Journal

"We're about delivering transformation," explains Jeff Sinatra, The Mother Church Reading Room Librarian and Manager of the Reading Room Activities area. "If you take a look at some of the retail books on the cutting edge today, they're saying, 'Stores don't just sell things. They deliver an experience.' Reading Rooms have been doing that all along. You feel the kindness and hospitality of the Reading Room staff, and it changes you. You encounter Science and Health, and it heals you. Transformation has been at the heart of Mrs. Eddy's concept of Christian Science Reading Rooms all along."

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