The Jointly-Maintained Downtown Reading Room in Seattle is helping its city's Spanish-speaking community connect with Science and Health (see main text). And advertising is important. In addition to a bilingual brochure designed especially for Spanish-speakers, the Reading Room advertises its events, as well as Science and Health, in local print media (including bright ads on the backs of buses on a quarter of the Seattle Metro fleet) and on a local FM jazz radio station.
Because the Reading Room is also in the heart of Seattle's business district, it recently sponsored a three-part series of Science and Health workshops on business topics, including ethics, finances, and joy in the workplace. Admission to the two-hour workshops, conducted by a member of The Christian Science Board of Lectureship, was $20, which included a copy of Science and Health and lunch. "Workshops are interactive. People look up passages together in Science and Health," explains Mary Shank, the Reading Room's librarian for three years, through last January.
Workshop leaders have been guests on Seattle's Contact Talk Radio show (www.ContactRadio.info). "It's a call-in show, and callers receive a copy of Science and Health. We have an ongoing relationship with Contact Talk Radio to promote the book. That's the kind of unique thing that we've been able to do to connect our community with the Reading Room and Science and Health."