Business around the world today faces the challenge to grow, to expand. How it answers this challenge will have a decisive role in the progress of mankind.
If world population growth were to end tomorrow, there would still be enormous needs to be met. In most of the developing nations the mass of people do not yet have the simple necessities of life. Even in the United States many are in relative want. And population growth has not ended. Until mankind in general face up to the apparent need to put an end to, or at least severely limit, further growth in numbers of people, we must prepare as well as we can to take care of the burgeoning populace.
Most of us will be living in urban environments. Our dependence on one another will be greater than at any time in human history. The lessons we must learn in love and brotherhood, if there is to be harmony or, ultimately, even survival, are far-ranging. But, more specifically, there are also big steps to be taken by business leaders. The new urban environment calls for careful planning of industrial growth, so that it meets the real needs of the people it is meant to serve and is not itself a part of the problem (as in today's pollution).
